Dale Emasiri
Team Leadership · Community · Comms · Player Experience · Project Management
demasiri.com · linkedin.com/in/demasiri · bsky.app/profile/demasiri.com
15+ years in games · 9 companies · 35 games · 3 countries
Summary
Games industry veteran working in player-facing roles since 2011, chiefly within the Community Management and Player Experience field. CM, ComDev, Lead, Social Media, Publishing, and every other flavor of "Community/Player" roles in between.
I started in community when it wasn't seen as a valid career path, rather it was just a stepping stone to something else within the games industry; much like how Player Support or QA was seen. I've been fortunate enough to be involved in the process of legitimizing this field as a career progression path for anyone who believes their calling is here, and over the years have worked to create meaningful development tracks for it within the companies I worked. Today, I'm a consultant and someone that still believes this is one of the most important pillars for a healthy, long-lasting game; especially as we start to see shifts in the paradigms of how games are made, marketed, and ultimately succeed.
Experience
Coffee Stain PublishingStockholm, Sweden
Community Strategist (Contract)Jan 2026 – Present
- Guide studio-embedded Community Managers on strategy and planning across the label's games.
- Cross-promotion across social media and owned sites.
- Support as associate to the Marketing Manager.
- Support bizdev: pitch review, scouting, and new partnerships for studios.
- Core team member of the first-ever showcase for Coffee Stain
Resolution GamesStockholm, Sweden
Community Manager (Contract)Jun 2025 – Jan 2026
- Built community and social presence for Demeo x Dungeons & Dragons: Battlemarked.
- Continued to maintain healthy community activity on Demeo.
- Wrote news, announcements, social media, and marketing copy, steering through IP and licensing approvals.
- Coordinated the Demeo livestream show in the run-up to Battlemarked's launch.
Cult of the NorthStockholm, Sweden
Senior Community ManagerNov 2024 – Mar 2025
- Built a community from scratch around an unannounced MMO, through to its reveal.
- Developed the marketing and PR plan, and set up and ran the Steam store page.
- Contributed to the game's writing and lore.
Starbreeze EntertainmentStockholm, Sweden
Community LeadFeb 2024 – Nov 2024
- Led and mentored the Player Engagement (community and comms) team.
- Owned all player-facing communications.
- Ran comms for the "Operation Medic Bag" initiative and built live-service events, tracked against engagement KPIs.
- Championed more open development, bringing creator and community feedback to the dev teams.
- Advised production and business owners on design and monetization that stays fair to players.
- Assisted as subject matter expert on Project Baxter (cancelled Dungeons & Dragons game) on live service model, lore, and what a D&D player would want.
Paradox InteractiveStockholm, Sweden
Community Specialist, Paradox ArcJun 2022 – Feb 2024
- Owned community and comms across Paradox Arc's portfolio, launching multiple Early Access titles, full releases, and DLCs.
- Handled copywriting, store pages, dev diaries, and streams across several live projects, and managed a team of freelance CMs.
- Built a beta-testing community for upcoming titles, and supported BizDev and executive production with business plans, P&Ls, and milestone reviews.
Lead Community DeveloperFeb 2020 – Aug 2022
- Led and mentored Community Developers for the Strategy and RPG segments of Paradox, assisting the department head.
- Recruited, onboarded, and grew the team through regular performance and development reviews, and managed external contractors.
- Designed new processes and structure for the team's deliverables.
- Hands-on work as Community Developer on projects that required additional support.
Senior Community Developer, Strategy SegmentMar 2019 – Feb 2020
- Community development for Stellaris (incl. Console Edition), Crusader Kings III, Bloodlines 2, and two unannounced projects, with oversight of all Strategy & RPG titles.
- Helped define the new community strategy and planning structure, reporting templates, and feedback workflows with dev teams as the team split into CM and ComDev roles.
- General "fixer" for the department head, moving onto projects ad-hoc to provide additional community support.
Community ManagerJun 2018 – Mar 2019
- Created Stellaris' community strategy and plans across PC and Console Edition, laying the groundwork for the brand's growth.
- Ran influencer relations, social media, livestreams, and events including PDXCon and Gamescom, and managed community contractors.
- Co-hosted and co-owned the 24-hour Space Day charity stream, raising money for Save the Children.
- Managed and owned the Stellaris Dev Clash, an internal, all-dev multiplayer game spanning several weeks of livestreams.
Frontier DevelopmentsCambridge, UK
Social Media Community ManagerOct 2015 – Feb 2018
- Developed the social media strategy for Frontier across Elite: Dangerous, as well as the Alpha phase of Planet Coaster.
- Managed the Triple-Elite group of highly engaged player groups of Elite Dangerous, as well as owning all community relations with the Elite community.
- Influencer relations for Elite Dangerous and Planet Coaster's alpha phase.
- Scouted and nurtured the most engaged and now the most prominent creators for Planet Coaster.
WargamingParis, France
Social Media ManagerMay 2014 – Sep 2015
- Owned Wargaming Europe's social media across six games in seven languages: Facebook, ten Twitter accounts, YouTube, Twitch, and Flickr.
- Built the European social strategy, and supported localised community teams with campaigns, training, and feedback.
- Led the move of Wargaming's Facebook pages to the Global Brands format, and planned gamescom 2014 communications.
Community Coordinator (English)Dec 2013 – May 2014
- Moderated and engaged on forums for four Wargaming titles, gathering player feedback on new features and updates.
- Developed and presented a new social media strategy for Wargaming Europe, and helped launch Flickr as a channel.
- Wrote content such as World of Tanks gameplay guides for Xbox 360.
JagexCambridge, UK
Community ManagerSep 2012 – Aug 2013
- Team lead for the night-shift community team: quarterly performance reviews, training, and career development.
- Planned team and department strategy with fellow team leads, and drove proposals for the department's future.
Community CoordinatorMay 2011 – Sep 2012
- Moderated and engaged across Jagex forums and social media, rebuilding trust with RuneScape's high-level player community.
- Managed RuneScape's volunteer moderator programme.
- Built the Transformers Universe alpha forums, staff Twitter guidelines, a Reddit strategy for RuneScape, and browser extensions to improve the forums.
Blizzard EntertainmentParis, France
English Game MasterApr 2007 – Mar 2008
- Provided one-on-one, in-game support to players via live chat.
Games I've Worked On
Cities: Skylines · Crusader Kings III · Stellaris · Planet Coaster · Crusader Kings II · Europa Universalis IV · Prison Architect · Jurassic World Evolution · RuneScape · World of Tanks · World of Warplanes · World of Warships · Elite Dangerous · Mechabellum · Age of Wonders 4 · Across the Obelisk · Demeo · Stellaris: Console Edition · Stardeus · Age of Wonders: Planetfall · Foundry · Victoria 3 · Demeo x Dungeons & Dragons: Battlemarked · Space Trash Scavenger · Imperator: Rome · The Lamplighters League · Darfall · Surviving the Abyss · Vampire: The Masquerade – Bloodlines 2 · PAYDAY 3 · Empire of Sin · World of Warcraft · Star Trek: Infinite · Transformers Universe (Cancelled) · PROJECT BAXTER (Cancelled)
Skills
Community & Player Engagement: Community Management, Community Strategy, Player Experience, Crisis Comms & Management, Player Support, Sentiment & KPI Tracking, Beta & Playtest Communities, Live-Service Events
Leadership: Team Leadership, Mentoring, Recruitment & Onboarding, Career Development, Outsourcing Management, Process Design, Developer & Studio Relations
Comms & Marketing: Copywriting, Marketing Comms, Livestreaming, Influencer & Creator Relations, PR, Social Media, Brand Management, Media Training, B2B Comms
Publishing & Business: Steam Product Management, Early Access, Launch & DLC, IP & Licensing Approvals, Business Development, Business Plans & P&Ls, Games Scouting
Beyond Work
Game Design · Narrative Design · Coding · Linux & Tooling










